21st

Go social or promotional?

During tough economic times, marketing strategies tend to focus on driving short-term objectives, leaving little room for “softer” brand-building initiatives that can be just as critical to a company’s long-term growth. Instead, price-cutting and promotional offers become the norm, while long-term considerations are set aside. So, how do you balance short- and long-term marketing efforts in these difficult times? How do you effectively mix long-term social marketing strategies with tried and tested promotional programs without adversely affecting brand integrity?

Call now. We’ll show you how to make these two seemingly incompatible marketing elements work together in perfect harmony.