SUPPORT A CAUSE TO SUPPORT SALES?GETTING OUT OF THE RED BY GOING GREEN?GO SOCIAL OR PROMOTIONAL?WHAT CAUSE WILL HAVE THE BEST IMPACT?

Deciding to give is easy. Picking a cause to support isn’t. Finding common ground between management imperatives, employee suggestions and consumer values can sometimes be a complex and delicate undertaking. But whatever cause you choose to endorse, it should not only help achieve specific business objectives, but improve brand equity as well. When the fit between the cause and overarching corporate values is right, customers take notice and are more likely to champion your brand in return.

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