What cause will have the best impact?

Deciding to give is easy. Picking a cause to support isn’t. Finding common ground between management imperatives, employee suggestions and consumer values can sometimes be a complex and delicate undertaking. But whatever cause you choose to endorse, it should not only help achieve specific business objectives, but improve brand equity as well. When the fit between the cause and overarching corporate values is right, customers take notice and are more likely to champion your brand in return.

360°S is an exclusive planning tool designed to help you find your social sweet spot and differentiate your brand in the most relevant way possible. To find out more, drop us a line.