21st
Support a cause to support sales?
It wasn’t too long ago that the marketing mix was made up of 4Ps: product, price, place and promotion. But today’s recipe for marketing success calls for adding all-important social elements to the classic mix: a robust environmental policy, recycling initiatives, a just social cause, donation and gift-giving programs. Concrete actions designed to help improve people’s lives today, and for years to come. And in today’s dynamic marketing environment, making such actions known to the public is not only encouraged, but also widely accepted as an effective way to improve brand image. As long as such programs are communicated with great care, humility and full transparency.
Add Turbo to your marketing mix. We know how to make communications work.